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The launch of the Arabic news channel Al-Sharq It is supported by multiple platforms and focused on economic issues

The launch of the Arabic news channel Al-Sharq It is supported by multiple platforms and focused on economic issues

 The launch of the Arabic news channel Al-Sharq

It is supported by multiple platforms and focused on economic issues

Riyadh: «Middle East»

The Saudi Research and Marketing Group announced yesterday (Wednesday) the launch of the “Al Sharq” channel, the new multi-platform Arabic news service, which will provide daily coverage around the clock to the recipient in the Middle East and the world, and focus on regional and international economic issues so that the Arab public can Access to the latest developments in the global economy as they occur, with comprehensive and in-depth analyzes that keep pace with developments.


"Al Sharq" seeks to present and publish unique and distinct content based on in-depth analysis, accurate and rich information and data, to reach the public and decision-makers through the latest television and digital technologies.


The "East Economy with Bloomberg" constitutes an essential component of the services provided by "Al Sharq", and benefits from an exclusive content agreement between the "Saudi Research and Marketing Group" and "Bloomberg" Media, the pioneer of global economic and financial news, whose comprehensive coverage provided by the expertise of more than 2,700 Journalist and economic analyst around the world. He is a main source for her through editing, translating and publishing Bloomberg content on its platforms. In the future, services will expand to include an Arabic version of "Business Week", a radio station, and a series of joint activities.


Jumana Al-Rashed, CEO of the Saudi Research and Marketing Group, explained that “Intilaaqah (Al Sharq) today is establishing a new and exciting phase for Arab media, and we are currently witnessing a phase of global changes that are going at an unprecedented rapid pace, and keeping pace with these changes requires realizing the great role they play Information, data and international partnerships that affect them ». Justin Smith, Executive Director of Bloomberg Media, said: “The Middle East is home to a large number of dynamic economies and business environments, and cooperation in the framework of (The East Economy with Bloomberg) will allow us in (Bloomberg) to communicate our analytical data and our rich reports. With information to a new audience represented by economic decision-makers in Arabic-speaking countries.

Al-Rashed emphasized that “(the Saudi Research and Marketing Group) and (Bloomberg) will mix the best that can be offered to the Arab public from their journalistic experiences, as the Saudi Research and Marketing Group has in-depth knowledge about the region’s markets, and Bloomberg is distinguished by accurate and data-backed coverage. We are confident that, through this agreement, we will set new standards for how to produce, present and consume economic news for the Arab public.


She added: “We believe that young people should be able to access content that has credibility and the ability to provide a real and accurate view of events in a way that allows them to have the tools that help them achieve their dreams and aspirations that will play a role in determining the future of the Arab world, through our digital services and our presence on platforms Social communication, and we will provide content capable of responding to this challenge.


On the other hand, Nabil Al-Khatib, General Manager of the channel, said: “(Al Sharq) is launching an editorial policy and content on various platforms to suit the requirements of business and youth through our slogan (Putting Points), which summarizes our vision of the news and presents the importance of its context and backgrounds to the audience. Arif Amiri, CEO of the DIFC Authority, welcomed the presence of Al Sharq News in the DIFC, and stressed that its presence will allow it easy access to the largest financial business environment in the region, and will allow it to transmit the important global economic, financial and institutional news that our clients contribute to making. ».


"Al Sharq" will offer options and advantages not previously presented in the region, as it relies on artificial intelligence techniques through two websites, one dedicated to economic news in cooperation with "Bloomberg Media", and the other for comprehensive news and analysis. The artificial intelligence feature provides a unique experience in the world of news websites that allows For the reader to receive content according to his preferences, the two sites are linked to content-rich social media accounts.


Al Sharq’s headquarters are located in Riyadh, and regional offices are in the Dubai International Financial Center, as well as in Washington, in addition to headquarters and studios in Cairo and Abu Dhabi. It also has a group of regional offices and correspondents in capitals and major cities in the region and the world, which enables the channel to access content produced by hundreds of journalists and correspondents in the Bloomberg Network around the world.

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